Facebook Changes Its Offerings So Advertisers Can Take Advantage Of Its 60% Mobile Traffic
“Mobile video customers love to engage in social media conversations by ‘Tapping to Like on Facebook’ or ‘Tapping To Tweet’ on interactive mobile and table video ads,” said Ujjal Kohli, CEO of Rhythm NewMedia.
“Mobile video’s emotional appeal is great for conveying brand messages and starting the conversation-social media where the conversation logically continues.”
Rhythm found 74% of mobile audience access Facebook and 63% access Twitter via smartphones and tablets several times per day.
“Social media ties nicely into mobile video, (a Spectrum monster) Mr. Kohli said.
Now in 2013…
Facebook has had trouble capitalizing on the mobile boom since mobile users account for 60% of its traffic. But, now in 2013 Facebook encourages businesses to have their own Page with unlimited likes (Personal Profiles are limited to 5,000.) Previous advertising on Facebook was not seen by mobile users (60% of its traffic), but now advertisers buy Promote Page post or Page Post Boost to grow their influence. Both are methods to get more Facebook users to see the advertisers message in his or her Newsfeed which is visible for mobile users.
The fact that Facebook had to change its system to allow businesses a way to capture the eyes of mobile users highlights he rapid growth of Spectrum Gobblers smartphones and tablets shows the continued increase in mobile Spectrum demand.
Be sure to attend the next Janus Spectrum meeting in Dallas to get the latest developments.
Bill Moist, MS, CPA, Spectrum Hawk
Reference: “Mobile Marketer,” March 4, 2013: “Prosperity Team,” By Franco Gozalez, May 8, 2013