In 2012 we saw a gigantic growth, 430%, of mobile campaigns that included a social media call to action, according to Rhythm NewMedia study.
“Mobile video customers love to engage social media conversations by ‘Tapping to Like on Facebook’ or ‘Tapping to Tweet’ on interactive mobile and tablet video ads,” said Ujjal Kohli, CEO of Rhythm NewMedia.
“Mobile video’s emotional appeal is great for conveying brand message and starting the conversation-social media is where the conversation logically continues.”
Rhythm found 74% of its mobile audience access Facebook and 63% access Twitter via smartphones and tablets several times per day.
“Social media ties nicely into mobile video,” Mr. Kohli said.
Takeaway: To improve the results of mobile marketing, marketers should look for tie-ins with social media.
Source: “Mobile Marketer,” March 4, 2013